Over the course of the past two decades, the term managed service provider (MSP) has become exceedingly familiar in the Canadian IT industry. Although the services offered by MSPs do vary to an extent, companies of this type are generally united by a commitment to technical fluency and professionalism. Arguably, MSPs employ some of the most prestigious computer science experts currently working in the IT industry. Because managed services is a well-established business model, some people believe that this corner of the IT industry is ripe for disruption. It is true that MSPs must evolve to maintain relevance in a changing commercial environment. Nevertheless, one should never underestimate the imagination and verve of leading Canadian MSPs. Although every industry must face challenges at times, MSPs seem particularly able to recognize the changing needs of IT customers. Far from causing managed services to wither on the vine, increased demand for cloud storage provides one more avenue for MSPs to achieve diverse product offerings. Compared to more basic, spartan alternatives, managed public cloud services are deeply flexible and promising. This is particularly true when these services feature Azure management.